A candid conversation for small business owners and founder-led teams who want to sell more — with less stress, more consistency, and a clear competitive edge.

If some of the below is true, this workshop is for you.

• “We close well when we are in front of the right people — but getting those meetings is a grind.”
• “We win, but often by lowering our price. It feels like we’re not standing out on value.”
• “We spend time chasing deals that stall or disappear. I’m not sure they were ever real.”
• “Clients are saying, 'I want to think it over' too often. Our close-won rate is too low."
• “Deals take longer and feel harder to move forward.”
• “We want to sell but not be seen as 'salesy'".
• “I know we’re capable of more — but something in our process is holding us back.”

What This Briefing Will Uncover

This is not a sales seminar — it’s a strategic discussion designed to help you identify and address the root causes of your sales challenges.

You’ll walk away with insight into:

• Why many business owners unintentionally build a sales process that works against them
• How to stand out and differentiate at every stage of the sales cycle — without relying on discounts
• How to stop chasing prospects who were never going to buy
• How to prospect more effectively — so you’re speaking to the right people, not just more people
• Why deals drag, and what to do when decision-makers go silent
  

Who Should Attend

This session is for you if:

• You're a founder or owner who still sells — and wants to do it better
• You lead a small sales team but still carry the revenue target
• You’re looking for a repeatable system that supports your business goals and your time
• You know your product or service is strong — but something in your sales approach isn’t connecting